The Evolution Of Digital Downloads

History Of Digital Downloads

Libraries, art galleries, museums, universities, schools and government, initially saw digitalisation as:

  • A way of using the it to preserve artifacts, documents and treasures. Limiting access to the originals but expanding access by dissemination of the images and information associated with an item.
  • A way of quickly disseminating information to the general public, or particular groups of people, interest groups and employees. For example the introduction of new company or departmental policies or the introduction of new laws or rules.

That quickly changed. All of the above institutions and businesses plus a whole lot of new players started to see tremendous opportunities. How bypassing the machinery of conventional publishing could get information into the hands of people more efficiently and cheaply.

The Information Age

Information, software and scripts, music, video, audio and art; all became available to anyone with a computer and an internet connection. For a few dollars you could purchase something that would have cost four or five times as much in a hard copy. For much of the material of new creators, most of it never published before the value was even greater as they had no track record to recommend them.

The quality of the information published in those early days was variable to say the least, and many people lost money to the false information or dubious strategies, but equally so many benefitted from the information they purchased. The same variability applies today, because as soon as a protection is built into the industry, along comes a strategy to circumvent it.

The Shady Side Of Internet Marketing

Someone once compared the worst of Internet Marketers with Used Car Salesmen and the Used Car Salesmen were offended. Yes it’s very true that the underbelly of our industry is not very savory.

Disclaimers

For example the regulators require us to put a disclaimer, that says:
“The Seller” can’t guarantee you the same results as “they” or people providing testimonials to the product, because “they” don’t know your work habits, ability to follow instructions consistently, and any number of other factors that could affect your ability to duplicate the system “they” use.

Now that is a fair disclaimer; one that shows a commitment to develop a mutual relationship.

Unfortunately the unscrupulous have used the disclaimer as a shield to protect outlandish claims.

So for a prospective buyer the text says:

  • Become a millionaire.
  • In a week.
  • Takes 20 minutes work per day.
  • Anyone can do it.
  • No experience necessary.
  • No skills required.
  • No discipline needed.

The Devil’s Disclaimer

While the small print, “the disclaimer” says to the new owner:

  • The author does not warrant at any time that the contents are accurate. (not even at the time of writing)
  • The author assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. (What about a simple mention on the sales page that these could exist)>
  • Any perceived slights of specific persons, peoples, or organizations other published materials are unintentional and used solely for educational purposes. (So why not say the guys think differently, check them out before you decide.) /li

    It Continues

  • No representation is made or implied that the reader will do as well from using the suggested techniques, strategies, methods, systems, or ideas; rather it is presented for news value only. (How come the copy says differently.)
  • The author does not assume any responsibility or liability whatsoever for what you choose to do with this information. (In the sales letter you say the method, if followed as you say, is legal and safe, suddenly it’s not!)
  • Any perceived remark, comment or use of organizations, people mentioned and any resemblance to characters living, dead or otherwise, real or fictitious does not mean that they support this content in any way. ( Why name drop unless those people will stand behind the product)
  • There are no guarantees of income made, traffic delivered or other promises of any kind. (Can understand the first two, but why make promises you can’t stand behind.)
  • By reading any document, the reader agrees that under no circumstances is the author responsible for any losses, direct or indirect, that are incurred as a result of use of the information contained within this document, including – but not limited to errors, omissions, or inaccuracies. (Why are these things mention in the main text of the sales letter)

Why would you buy from the purveyor of this product, who is saying in the final analysis you can’t have any faith in anything “he or she” says, or any course of action “they” recommend.

These are the highlights not the whole thing, from a real disclaimer.

How Come These Type Of Disclaimers Are Not Challenged

Because there are two groups of people that enable this unethical behavior to continue, two groups that make up most of those interested in Online Marketing:

  • Those attracted to opportunities with the lure of big dollars fast, with no work, and no credentials are often desperate rather than enthusiastic. They are likely to read the small print but still decide to take the gamble. Which is often why they are desperate in the first place.
  • The rest see the headlines and the bullet points and it seems to make sense, so they don’t bother to even read the disclaimer, because they don’t want to spoil their enthusiasm with negatives. They want to become independent of the “job” and are sure they will make it work somehow.

Take Action

Read every disclaimer and don’t buy products with disclaimers like the one above.

The niches where these abuses most frequently occur are the “Internet Marketing”, “Making Money Online”, and “Home Business”. Avoiding these niches is one option, due diligence is another, while a combination of the two makes a third.

My Experience

Now I am over 70, I have been around marketing and on the internet for 26 years and still have not found any way that you can be fabulously rich without doing any work. It is ridiculous to believe that the “four hour workweek” can be achieved next week, next month or next year.

Working online has shown me that I do need some knowledge to begin an online business and that I will need to keep on learning, until I quit working online.

Presuming you have a decent computer and an internet connection of some kind with the best speed you can afford. There are some things you need on the internet to run a viable business, that includes a website with a product, niche or brand domain name and email.

Where Are We With Digital Products In the Second Decade Of The 21st Century

Software

Consumer
It used to come boxed with paper manuals so thick you could get a hernia lifting them, now more and more software even from the mainstream publishers like Microsoft and Adobe is now delivered via your computer. Saving the planet’s resources and your shelf space. The sophistication of many of these software offerings is utterly astounding and they now usually come with a try before you buy option, never available in the days of manuals and disks.

Automation
Some of the task integration and automation systems that have been been developed in the last five years, can certainly reduce the soul destroying repetitive tasks associated with this endeavor and allow the non techie person to build pages, and construct funnels.

Utilities
Including Virii and Malware detectors and destroyers, registry cleaners continue to provide an important level of security to individual and networked computers.

Themes Plugins and Training For CMS’s such as WordPress, Joomla, and Drupal seem to be never ending.

The perception that software has more value than other digital products keeps this sector vibrant. The fact that simple software is within the grasp of most computer users, make it a great choice for anyone with development aspirations.

Books

Written on every subject known to man are now sold digitally at the rate of 2 for every 1 sold using paper, the advent of iPad, Kindle and other book readers has driven this rapid expansion.

The quality is variable as the big players let the market decide what is good, based on the levels of satisfaction from those who have already purchased.

Audio Recordings

Of both music and the spoken word are now more frequently downloaded than purchased in a music store, and the quality of the recording does not deteriorate even over long period of time. Your MP3 player might get scratched,  but not the recording and your entire CD collection can be kept on an one iPod or similar. Add to that that many Kindle readers have an audio component with either computerised or human voices available.

Video

Video and Audio combine to invade almost every other media. Training videos are a great OTO for a eBook, for software, as an addition to musical audios.

Maps

Static maps that can be printed have been around for a time but software that enables a GPS receiver to function are much more recent and these can now be obtained for most major cities and countries around the world, great if you plan to drive on your holiday, trip, or even around your own town.

Art

In recent times Artists are selling their work as high definition digital downloads that can be printed by the purchaser and framed. Print runs are limited in number to maintain value and the purchaser can save huge amounts in freight and insurance. Should the picture be damaged there are secure ways that the legitimate owner can get it reprinted.

Hopefully we can develop a relationship with you that will help you establish yourself as a creator or affiliate for one or more of these types of digital material.

Or maybe you have another plan and are looking for the best digital products to operationalise it.

Our aim is to give you the best help advice and fit for your needs.

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Private Label Rights (PLR)

is a licensing concept used in internet marketing, where the author of a product sells most or all of the intellectual property rights to their work. The terms of license is defined by the author of the work and as such is legally binding.
Similar licenses used in internet marketing and often included in the term PLR are Master Resell Rights (MRR) and Resell Rights (RR).

In general PLR gives the buyers all or most rights to a product, complete rebranding and authorship. Whereas MRR and RR will often limit editing and rebranding rights to sales letters, squeeze pages, download pages and thank you pages.

The holder of a MRR license has the right to give resell rights to his or her buyer whereas the owner of a RR license cannot allow their buyers to sell the product, only use it for personal use.

All that being said you need to read each license to ensure you comply with the specific terms contained in the license. Which can also include minimum prices that the product can be sold for if you have MRR or RR rights. This is an attempt to hold prices for all buyers.

What Products Can You Use It For

The license is used for various digital products such as articles, reports, case studies ebooks, training, software, graphics, templates, audios, slides and videos etc.

In general distribution, because there are many buyers of the same product, the price of a single unit is generally lower than if one would create a similar product from scratch (either alone or by outsourcing).

However, the seller can limit the distribution to several hundred or even several thousand and get a higher price. You need to be assured of the integrity of your seller before entering into these kinds of arrangements. Unfortunately history shows claims of restricted sales have sometimes been false, so you buy a product believing you are one of only 200 to have it and find that in actual fact sales were in the thousands or even tens of thousands.

The major use of this type of product is to enable blog and website owners to have access to supplies of new products or content, that they can pass onto their subscribers.

Advantages

There are three huge advantages to using Private Label Content:

    First, PLR content can be a huge timesaver! All the research, writing, and proofreading is already done for you if you purchase from a reputable PLR provider. So even if you rewrite the research factor is done for you.

    Secondly, using PLR saves money. Hiring a writer or buying exclusive rights can be extremely expensive! Private Label Content is definitely the most cost effective option due to the fact that it is distributed to many people the cost is a lot lower. If you rewrite or even rearrange you can add your own unique spin to things.

    Finally, PLR allows you to become an expert on a subject even if you know nothing about it. The right PLR seller will provide well-researched quality articles. The best part of Private Label content is that you can put your own name on it and claim it as your own! As stated previously you should always rewrite or at least rearrange to provide that personal touch.

Purchasing Limited PLR, which means that only a specific number of copies are being sold helps by reducing the number of others using the same content.

Disadvantages

Due to private label rights being distributed to multiple customers, the exclusivity or unique content can be watered down by thousands of people using the content, while this is theoretically true it is not often experienced given the huge numbers of people on the internet and the way they rewrite or rearrange the content they purchase as PLR.

However ethical marketers are often hesitant about incorporating private label content into their marketing campaigns because they want those campaigns to have integrity.

In addressing this it is important to consider the number of books, novella, and short stories that have been written over time, millions, maybe even hundreds of millions. Google says that 129 million have been published yes that’s a huge number.

Then as if to make it even more difficult, experts say that when choosing a plot we have between three and thirty six to choose from.

You would think we would all be dying from boredom, buy we are not, because the secret sauce is the way we tell the story, it is that which makes us read the same plots again and again and again.

Private Label Content is only the plot that with our rewriting can change a resource into “go to” material.

In summary, if you have PLR content you should consider revising and improving it before distributing that content under your own brand.


Own Or Manage A Website, This Could Help

If you own or manage a Website then this resource is essential. If you have a website with a message this resource is crucial. Have a website that is a sales funnel this resource will increase your effectiveness. In this day and age when Website competition even in the less competitive niches is fierce, you need an edge. Your help has arrived and it’s free.
Click on the blue image to learn more: Website Magazine

I got my subscription in 2012, it is consistently the most useful information on all aspects of website management that I have read, you may find it useful.

The Ultimate SuperTip

Remember the other day I told you about the free Ebook Clickbank For Newbies.

Well Harvey is breaking the rules again  and contradicting what many market leaders  will tell you about Google. The majority of marketers believe, because that is what they have been fed by their mentors, that Google is the “be all and end all” of  online business – and how you should do your level best to be listed at or near the top of the search engines lists.

However, Harvey Segal dares to stand up and say “GOODBYE” to the mighty Google! … and make a tidy profit in the process too.

Download this marketing thriller – “The Ultimate Supertip” here: Absolutely NO cost, you don’t even have to give him your name or email. 23 pages of solid content. No fluff. A brief Overview of the book: Chapter 1 – Introduction Chapter 2 – The VERY BEST strategy to promote ANY product. A real case study is presented as well. Chapter 3 – An ingenious twist that takes this strategy into orbit. Chapter 4 – The tools that will help you put the strategy into practise immediately. Chapter 5 – And finally an astonishing viral idea that will put money into your paypal instantly 🙂 (hint, it’s a 100% affiliate commission payout) Claim your copy here: Absolutely NO cost, and you don’t have to subscribe to any list. Thanks for reading! Have a great day!

Make Your FaceBook Page Into A Store

You have a Fan Page and have been building up interest and hoping it will translate into visits to your website. You find that people are visiting the facebook page  but still not many are getting to the final destination.
Don’t believe it can happen? Just take a stroll through Facebook and see the hoards of pages with less than 300 likes, all waiting like cast of lovers for the likes to return.
But all is not lost because here is an amazing piece of software called FB Shop Builder, developed by my marketing friend and everyday good guy Heri Rosyadi.

So what does this program do? Put simply and it is, you answer a few question, the number depends on the shop you want to build. The software generates some code which you place on your facebook page and your store is born.
With a focus on eBay and Amazon it can add value to your page far beyond the outlay

If You think this might be for you Click here and then enjoy the outcome.

Who Is Kevin Fahey?

Kevin is originally from Co. Kildare, Ireland, shortly after finishing his apprenticeship in bartending he moved to Spain and spent 7 years managing bars and nightclubs on the busy and competitive tourist island of Mallorca. During the quite winter months he developed an interest for designing websites and the power of Google. And shortly after he started his own Web Design & SEO Company.

In time he developed a love for working from home, and traveling and moved to Portugal. Within 6 months of starting in Internet Marketing Kevin had built a list of over 60,000 subscribers, achieved partially by establishing many successful membership sites. He currently overlooks the multi-lingual, and international advertising for many Real Estate Companies from the USA, UK & Spain supported by his own team of professionals while continuing to increase his online presence in the Internet Marketing scene with product development and helping many students discover online wealth.

For a number of years one of Kevin’s strategies has been to use PLR products, such as articles, videos, audios and software, to help his subscribers build their online and offline businesses.

PLR products enable a marketer to provide content to their subscribers, and are a proven method of establishing value and expertise in any given niche.

Just recently Kevin has updated his site with revised and new products and is relaunching, you can benefit from the huge number of free products available or if you recognise the quality of the offering you may wish to upgrade, your choice.

If you think PLR might be in your future why not take a look at this brilliant offer here at

 

ClickBank for Newbies

This is a very quick but very important post.

There’s a new Ebook I have just come across which I predict will become very popular.

It solves a problem which causes most newbies to quit affiliate marketing with ClickBank, and has resulted in nearly 3 million inactive affiliates.

ClickBank for Newbies, written by Harvey Segal (Mr ClickBank) is a quick easy read, written without hype and not littered with annoying links.

Harvey is recognised as both a smart marketer but also an ethical one.

And the cost of this book, which is a digital download is zero

It’s free !

The book ends with an amazing idea for making you money from the download.

I’d rush to get this book now if I were you at http://www.supertips.com/reports/?id=2570&b=6

 

 

 

 

E-commerce Explained

E-Commerce is way of doing business transactions electronically.  The word electronically in this context means that in E-Commerce business transactions gets completed via electronic medium. This electronic medium mostly uses computers on Internet. The transaction may also be done through a mobile device, smartphone, iPad, Kindle, Android Tablet then it is mobile commerce. Mobile commerce is a subset of E-Commerce.

Several simple example of E-Commerce includes:
An individual purchases a book on Internet
An individual withdraws funds from ATM
A retailer orders merchandise using an EDI network or suppliers extranet
An individual or business calls a toll free number and orders the requirements using the seller’s interactive telephone system.
A manager orders office supplies for his office using Internet on a commercial website set-up for the seller.
An individual reserves a travel ticket or a room in a hotel using the Internet by surfing the related website using a few clicks of mouse.

A Complex examples could be:
A student visits the website of a bookstore on Internet and makes inquiries about the availability of an out of stock book. The bookstore employee receives the the enquiry and sources a digital copy of the book and responds to the enquiry with the  option and costs. The student agrees and uses a payment processor to pay for download and the book store employee gives the student a key to download the digital book. The bookstore employee harvests the students contact details and areas of interest and adds to a database which will email customers when books of possible interest arrive in the store or are put on sale.

E-Commerce transactions are great for small business as well as large because payment is made before goods are made available for digital download. The only things you should be aware of is:

a) Ensuring that your payment processor links are set-up properly

b) Ensuring that your server for the sales page and downloads is not going to crash because of  bandwidth or data transfer issues with your hosting company, or limitations in your own server set-up.

c) Ensuring that money back guarantee’s are honoured in a timely and friendly manner.

Remember, when you enter the world of digital downloads and E-Commerce that you expose yourself to the wiles of hackers and internet criminals. Ensure you have updated, anti-virus and malware plus I recommend the Avast Internet Security Suite, they have a free program if you want to check it out here http://www.avast.com/index, but any of the numerous anti-virus programs out there will provide you with protection, if you keep it up to date.  This precaution will help protect your financial information from others, who have no right to it. You can play your part as well by changing your passwords to critical accounts and sites.

To facilitate E-Commerce requires you to possess  an attitude that is open to change, innovation etc. Security of information is good if you take the precautions mentioned above and the quality of the product can usually be ascertained by going to forums that discuss the product or products of that type.