MS Access Ingenious Guru Tools- Review

Caveat On This Review

The caveat on this review of MS Access Ingenious Guru Tools is that we have as yet been unable to obtain a review copy of the program. Therefore the claims made are from the sales letter and have not yet been substantiated in an independent working environment.

We can say that there are no negative reviews of the product and that the two reviews we saw gave an overall 8.3/10. No further details were available, so the source and integrity of those reviews cannot be verified.

Should the authors decide to respond to our request and provide us with the means to test their claims we will review based on experience with the scripts.

Microsoft Access

MS Access is a serious program for creating relational databases. The level of design complexity able to be produced straight out of the box is impressive.
The average database builder will find it more than adequate for their needs, and any expenditure on enhancement would be a waste of resources.

However this is not the case when you start to become serious about programming in Access.
Here is where the flaws in Access become apparent. Flaws that make creating databases so full of mind numbing repetition and grunt work that there is no longer any joy in the process of creation.

MS Access Ingenious Guru Tools

Gives you eight smart wizards that enable you to reduce the time it takes to build your database by automating some of the “fiddly” but very important tasks, that underpin good structure and design.
Tasks such as:

  • Creating customised templates that reflect what you want to say.
  • Creating Forms and sub-forms with command buttons already in place and fully functional.
  • The ability to point to specific fields on a form and generate a report using them.
  • Ability to locate and decipher all your queries and map their relationship to one another

But that is just the beginning, the eight (8) wizards described below take a giant leap beyond the basic Access wizards. Why?

  • Because they automate more things.
  • Because they come with VBA code, giving you more control.

The eight tools are described in depth below. Then all that remains is for you to give them a try.

Tables and Forms Development Tool

Microsoft Access makes it easy to build tables, and once you build a table, Microsoft Access has wizards to build a form from that table.

Want To make that a one click process, with benefits?
The benefit is that you can add buttons of your choice, each with appropriate functional code and include that in the one click. That is table, form, functional buttons.

It’s easy.

Of course, your final form will need some tweaking, but not as much tweaking as with the built-in MS Access wizard, because you can customize this wizard.

It also comes with VBA code included, giving you full control, and so you can make this smart wizard even smarter.

Once you have planned your form, click Create Form and it’s done!

Well not quite, you then have a few more related options such as label position that can give your form a different look.

Forms VBA Code Development Tool

Microsoft Access, when designing forms, allows you to edit the VBA code for form and control events.

But to get to the code is quite cumbersome. You have to click in a couple different places, and once you do, it’s in a different window.

If all you’re doing is verifying the code, rather than writing the code, that’s a lot of extra work to click in different places and to switch windows back and forth.

How would you like a simpler code wizard that puts it all right in front of you?

Instantly see the code you want. Then if you see something that needs changing, just one click takes you the code module.

Query Development Tool

If your Microsoft Access database has fewer than a dozen queries, then maybe you can understand your queries and what they do.

This tool turns the nightmare into a dream.

Report Creator Development Tool

Making reports in Microsoft Access traditionally has been a step-by-step process.

  • You decide what fields you want on the report.
  • You figure out from what tables those fields come.
  • You make a query that grabs those fields.
  • You make a report based on that query.
  • You make sure the look and feel of this report reflects your other reports.
  • You equally space the controls on the report.
  • You add summary controls to the footer.

There are probably more steps that others would include but these will do for now.

This tool allows you to skip most of the above steps.

  • You open the form that has the fields you want. Not the table or a query the form.
  • Then focus on the first field and press Ctrl-E. That grabs the field. Do likewise for the rest of the fields that you want in your report. Just focus on the field and press Ctrl-E. That’s all.
  • Ask your client to make a screen print of the form and to circle the desired fields on the form. Then you won’t have to guess which fields your client wants on the report, and you’ll know on which fields to press Ctrl-E.)

  • Next, use the tool to create query and report with a click of a button. When done, you’ll be pleased to see that your report has the look and feel of any template report you choose. Your fields will be equally spaced (if there’s room). Your summary footer controls will be in place and positioned properly. Group headers and footers, as you choose, will be in place. And, if that’s not enough, remember, this comes with the VBA source code so that you can automate and automate.

Report Designer Development Tool

When modifying an Access report, do you forget:

  • Which group sections are visible or invisible?
  • Which fields are left or right aligned?

To figure out what’s what, you have to click on each section or control and view it’s properties.

If you have many sections or control that’s a lot of clicking.

This tool puts all the properties at your fingertips in one place and gives you the ability to change them from that place.

Report Criteria Development Tool

Does your Access application run reports?

Do your users like to run those reports using certain criteria (like date range)?

Setting that up on Access is time consuming asnd if there are more than a few criteria its very time consuming.

This tool enables that task to be completed very quickly.

It automatically finds the report and the fields in that report. Time spent? Zero seconds.

What’s left for you to do?

Select the fields that you want to use as criteria fields by clicking a checkbox.

It’s that easy! Instantly you have your criteria fields all set up.

Do you have to make criteria controls to go on the report criteria form?

No the tool does that automatically.

Do you write code to handle the criteria for the report?

No the tool does that automatically.

Just check a checkbox for the fields you want.

Is that all you have to do is click a checkbox?

Well, there’s one other little thing.

You can enter alias names for the fields.

When you do this, then “Date Started” shows as the label on the form instead of the real field name “dteStarted.” The alias determines the label caption.

The Edit Fields button lets you do this.

Main Menu Development Tool

The Microsoft Access switchboard menu is nice, but it has a couple drawbacks.

  • First, when you go to a submenu, the parent menu becomes hidden.
  • Second, it can be a little cumbersome to maintain.

    Now here’s the slickest main menu that you’ve ever seen. Remember, this comes complete with code, so that you can modify it in any way.

    Export Objects Development Tool

    After using the above development tools to efficiently create and modify your client’s database.

    What do you do with these development objects?

    Do you give your client this database with all the development tools intact?

    No, and that’s why we have an easy-to-use exporting tool that remembers when each object was last exported.

    Use this to export all non-development objects to the final destination Access database.

    Autokeys Development Tool

    Want more shortcuts?

    Here is an Autokeys macro that does the following:

    • Ctrl-M opens the main menu. Suppose you’ve designed and debugged, and now you want to test it. Ctrl-M opens the main menu without having to go hunt for it.
    • F10 opens the forms view in the database window. If you were last viewing tables or queries, you would have to click again to get to the forms. I hate extra clicks, don’t you? F10 goes directly to forms view.
    • Ctrl-D switches the active form to design view. (Of course, you could click to do the same thing, but this is a keyboard shortcut.)
    • Ctrl-R runs the form you are designing.
    • Ctrl-K turns echo off (in case you need it for some reason).
    • Ctrl-L aligns a label to the left of the control (assuming the label-control has a parent-child connection).
    • Ctrl-U aligns a label up to the top of the control (saves you a lot of dragging, resizing, and repositioning).

    VBA Code Examples

    All these development tools come with the VBA code behind them.
    That means you not only get the tools themselves, and can modify them.
    You can also use the sample code to learn from. By looking at the code, you will see some ways to handle:

    • Building SQL statements on the fly
    • Building combobox control sources on the fly
    • Using the MSysObjects table for faster access to database object names

    Get Your Copy Right Now

    The guru tools pay for themselves from day one. So today is the ideal time to get started.

    Boost your productivity by automating mundane programming chores. Make your complicated database easier to understand. Jump off the grueling treadmill.

    Absolutely guaranteed to make programming more fun and financially more profitable, and after all, both of those are the bottom lines, are they not? Order now, and download immediately HERE.

The Evolution Of Digital Downloads

History Of Digital Downloads

Libraries, art galleries, museums, universities, schools and government, initially saw digitalisation as:

  • A way of using the it to preserve artifacts, documents and treasures. Limiting access to the originals but expanding access by dissemination of the images and information associated with an item.
  • A way of quickly disseminating information to the general public, or particular groups of people, interest groups and employees. For example the introduction of new company or departmental policies or the introduction of new laws or rules.

That quickly changed. All of the above institutions and businesses plus a whole lot of new players started to see tremendous opportunities. How bypassing the machinery of conventional publishing could get information into the hands of people more efficiently and cheaply.

The Information Age

Information, software and scripts, music, video, audio and art; all became available to anyone with a computer and an internet connection. For a few dollars you could purchase something that would have cost four or five times as much in a hard copy. For much of the material of new creators, most of it never published before the value was even greater as they had no track record to recommend them.

The quality of the information published in those early days was variable to say the least, and many people lost money to the false information or dubious strategies, but equally so many benefitted from the information they purchased. The same variability applies today, because as soon as a protection is built into the industry, along comes a strategy to circumvent it.

The Shady Side Of Internet Marketing

Someone once compared the worst of Internet Marketers with Used Car Salesmen and the Used Car Salesmen were offended. Yes it’s very true that the underbelly of our industry is not very savory.


For example the regulators require us to put a disclaimer, that says:
“The Seller” can’t guarantee you the same results as “they” or people providing testimonials to the product, because “they” don’t know your work habits, ability to follow instructions consistently, and any number of other factors that could affect your ability to duplicate the system “they” use.

Now that is a fair disclaimer; one that shows a commitment to develop a mutual relationship.

Unfortunately the unscrupulous have used the disclaimer as a shield to protect outlandish claims.

So for a prospective buyer the text says:

  • Become a millionaire.
  • In a week.
  • Takes 20 minutes work per day.
  • Anyone can do it.
  • No experience necessary.
  • No skills required.
  • No discipline needed.

The Devil’s Disclaimer

While the small print, “the disclaimer” says to the new owner:

  • The author does not warrant at any time that the contents are accurate. (not even at the time of writing)
  • The author assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. (What about a simple mention on the sales page that these could exist)>
  • Any perceived slights of specific persons, peoples, or organizations other published materials are unintentional and used solely for educational purposes. (So why not say the guys think differently, check them out before you decide.) /li

    It Continues

  • No representation is made or implied that the reader will do as well from using the suggested techniques, strategies, methods, systems, or ideas; rather it is presented for news value only. (How come the copy says differently.)
  • The author does not assume any responsibility or liability whatsoever for what you choose to do with this information. (In the sales letter you say the method, if followed as you say, is legal and safe, suddenly it’s not!)
  • Any perceived remark, comment or use of organizations, people mentioned and any resemblance to characters living, dead or otherwise, real or fictitious does not mean that they support this content in any way. ( Why name drop unless those people will stand behind the product)
  • There are no guarantees of income made, traffic delivered or other promises of any kind. (Can understand the first two, but why make promises you can’t stand behind.)
  • By reading any document, the reader agrees that under no circumstances is the author responsible for any losses, direct or indirect, that are incurred as a result of use of the information contained within this document, including – but not limited to errors, omissions, or inaccuracies. (Why are these things mention in the main text of the sales letter)

Why would you buy from the purveyor of this product, who is saying in the final analysis you can’t have any faith in anything “he or she” says, or any course of action “they” recommend.

These are the highlights not the whole thing, from a real disclaimer.

How Come These Type Of Disclaimers Are Not Challenged

Because there are two groups of people that enable this unethical behavior to continue, two groups that make up most of those interested in Online Marketing:

  • Those attracted to opportunities with the lure of big dollars fast, with no work, and no credentials are often desperate rather than enthusiastic. They are likely to read the small print but still decide to take the gamble. Which is often why they are desperate in the first place.
  • The rest see the headlines and the bullet points and it seems to make sense, so they don’t bother to even read the disclaimer, because they don’t want to spoil their enthusiasm with negatives. They want to become independent of the “job” and are sure they will make it work somehow.

Take Action

Read every disclaimer and don’t buy products with disclaimers like the one above.

The niches where these abuses most frequently occur are the “Internet Marketing”, “Making Money Online”, and “Home Business”. Avoiding these niches is one option, due diligence is another, while a combination of the two makes a third.

My Experience

Now I am over 70, I have been around marketing and on the internet for 26 years and still have not found any way that you can be fabulously rich without doing any work. It is ridiculous to believe that the “four hour workweek” can be achieved next week, next month or next year.

Working online has shown me that I do need some knowledge to begin an online business and that I will need to keep on learning, until I quit working online.

Presuming you have a decent computer and an internet connection of some kind with the best speed you can afford. There are some things you need on the internet to run a viable business, that includes a website with a product, niche or brand domain name and email.

Where Are We With Digital Products In the Second Decade Of The 21st Century


It used to come boxed with paper manuals so thick you could get a hernia lifting them, now more and more software even from the mainstream publishers like Microsoft and Adobe is now delivered via your computer. Saving the planet’s resources and your shelf space. The sophistication of many of these software offerings is utterly astounding and they now usually come with a try before you buy option, never available in the days of manuals and disks.

Some of the task integration and automation systems that have been been developed in the last five years, can certainly reduce the soul destroying repetitive tasks associated with this endeavor and allow the non techie person to build pages, and construct funnels.

Including Virii and Malware detectors and destroyers, registry cleaners continue to provide an important level of security to individual and networked computers.

Themes Plugins and Training For CMS’s such as WordPress, Joomla, and Drupal seem to be never ending.

The perception that software has more value than other digital products keeps this sector vibrant. The fact that simple software is within the grasp of most computer users, make it a great choice for anyone with development aspirations.


Written on every subject known to man are now sold digitally at the rate of 2 for every 1 sold using paper, the advent of iPad, Kindle and other book readers has driven this rapid expansion.

The quality is variable as the big players let the market decide what is good, based on the levels of satisfaction from those who have already purchased.

Audio Recordings

Of both music and the spoken word are now more frequently downloaded than purchased in a music store, and the quality of the recording does not deteriorate even over long period of time. Your MP3 player might get scratched,  but not the recording and your entire CD collection can be kept on an one iPod or similar. Add to that that many Kindle readers have an audio component with either computerised or human voices available.


Video and Audio combine to invade almost every other media. Training videos are a great OTO for a eBook, for software, as an addition to musical audios.


Static maps that can be printed have been around for a time but software that enables a GPS receiver to function are much more recent and these can now be obtained for most major cities and countries around the world, great if you plan to drive on your holiday, trip, or even around your own town.


In recent times Artists are selling their work as high definition digital downloads that can be printed by the purchaser and framed. Print runs are limited in number to maintain value and the purchaser can save huge amounts in freight and insurance. Should the picture be damaged there are secure ways that the legitimate owner can get it reprinted.

Hopefully we can develop a relationship with you that will help you establish yourself as a creator or affiliate for one or more of these types of digital material.

Or maybe you have another plan and are looking for the best digital products to operationalise it.

Our aim is to give you the best help advice and fit for your needs.

Do You Know The Difference Between An EReader And An Ereader?

The difference between an Ereader and an Ereader and an eBook is very simple.

An EBook, is also known as an Electronic Book or a  Digital book,  and in some circumstances a talking book. So we have turned paper and print into a digital download that can come just as a plain text, or with illustrations, diagrams or photo’s.

The devices you use to read such books are called ereader, Ereader, EReader or eReader and are as varied in their capabilities as you could imagine and this can make the choice of which one very confusing and very costly if you don’t understand the difference.

An E reader is the computerized, hand held, portable device that stores the text and allows you to read it on a screen, or in some cases listen to the text being read.


The variety is huge I found 36 companies that produced a brand of EBook reader, ranging from the now famous (thanks to Ophrey) Kindle, produced by Amazon, The Nook is Barnes and Noble’s offering, Apple has the iPad, Sony has the Reader, and Samsung has the Papyrus down to The BeBook by Endless Ideas , The vPocket Book by Pocket Book or Notion Inks nifty Adam.

The first thing you need to decide is if you want the Electronic Paper Displays or will stick with Liquid Crystal Display. The difference is the ability to read in sunlight. Electronic Paper Displays enable non glare reading out of door, whereas the iPad is LCD and almost impossible to read in sunlight.

Feature Questions

Then you need to consider the features, The questions you need to ask are:

What do you want and does that EBook Reader have that feature, features or specific kind of feature.

  • Should you consider touch screen, stylus or neither?
  • Do you want a color color display or is greyscale sufficient for your needs?
  • What Wireless Networks does the reader Support, for example CDMA, 3G, WiFi, Bluetooth, GSM? Make sure you know what works where you are and where you are likely to go.
  • Do you want Text to Speech capability?
  • How about an integrated dictionary?
  • Would you like there to be a directory organisation for your collections?
  • What capacity do you want, the range is from MB to GB’s?
  • Might you want additional storage if you need it? What are the options?
  • What other capacity building options does it have? For example Amazon Kindle has an archiving service, that stores your books until you want them again.
  • Do you to add peripherals to your device through USB port/s?
  • Do you want to browse the Web, download music, ebooks, answer email?
  • What are the file formats of the books you might want to read, not just the ones that are accessible when you buy. Most readers support the most popular ones but it’s well worth checking.

If specs like the above put you off, just talk to you reseller about the best for your needs.


  • In an EReader you get a compact way of storing, transporting and reading large numbers of books.
  • Buying a new book is fast and less expensive than buying a conventional book.
  • The ability to change font style and size is great for the young and the elderly and those who are vision impaired.
  • You get up to 14 days reading from one battery charge.
  • EReaders are forest friendly
  • Students, young and old, are steadily becoming used to ereaders and ebooks. Teenagers are enjoying the trendy aspect of a cool electronic device. One which seduces them into reading even more books.

We are galloping towards an exciting future, books and reading will never be the same.

Finding The Best Web Hosting

What Is Hosting

Your host is the place where your Domain name will live, where you will place the content and if you are a marketer, promote the offers that put your mark on the internet as a person of authority and integrity in your field.

It is probably the most important component of your Internet presence, and finding the best Web Hosting is a task you should undertake with utmost care.

There Are However Some Problems

There are the two major myths that are deeply rooted in this industry which need to be dispelled before we can even think about what our hosting needs and preferences might be.

a) The Liberal Use Of The Term Unlimited

When the hosting company says unlimited, it doesn’t mean unlimited, in fact what it is really saying is that it imposes no specific caps on usage.

The only reason hosting is so affordable is that the hosting that the average user utilises which is called shared hosting, involves many sites sharing one server.

Hosting companies host between 1000 to 5000 individual accounts on each server. That very arrangement limits the space available to each account.

The hosting company utilises a method similar to that employed by “eat all you can” restaurants, or “pick your own” berry farms or orchards; that is the average account will use less than is allocated with only a small percentage taking more.

If you go and get twenty plates of food at an “Eat All You Can Outlet” someone is likely to say that’s enough; if you eat two kilos of fruit for each kilo you bring to the weigh-in at a “Pick Your Own” berry farm or orchard, someone is likely to point out the unacceptability of the practice.

So it is with shared hosting. if you’re taking more is excessive or consistent then your account can be sanctioned, what is even more difficult is that there are rarely hard and fast rules.

However you will always find the real story by reading the Terms of service (ToS) or Terms and Conditions (TaC).

These are the fine print behind the copywriters promises and they tell a somewhat different story to those promises, nowhere more so than for the term in question.

Look for sections talking about Unlimited: Domains, Data Transfer, Disk Space or Storage and their Fair Use Policy in those areas. These sections, with more or less specificity will explain the real meaning of the phrases

Remember the box you casually ticked during signup that had beside it “I have read and understand the Terms and Conditions” or something similar. Well that’s legally binding and one of those terms will say something like: fair use is not having activity on your account which impinges on the ability of other accounts on the server to operate, utilising their fair share of the available resources.

Even if you use more expensive forms of hosting you will find that their will be limitations of some kind.

Virtual Private Server (VPS), which is shared hosting on steroids, will still have fair use policies, but of course with higher limits, for which you typically pay higher prices.

Even if you move to a dedicated server where you lease an entire server, and where you will have full control over the server, including choice of operating system, hardware, etc. The hardware itself will impose limitations based on disk size and traffic intensity.

So in reality there is really no unlimited anything, anywhere unless you are Google, Twitter or Microsoft, even owning your own server, will not give you that.

b) Features
Those which are front and centre in the advertising and which are touted as being of major importance in your choice of host are not in fact features that offer stark contrasts between those competing for your hosting dollar.

Performance in areas such as server speed, uptime, cPanel navigation, software stability and ease of content management system installation, for example WordPress, all measure within tenths of a percentage point of each other.

What Is Important Then?

In a nutshell the important things you should know about, are those that can or will:

    a) Affect your ability to grow your site.
    b) Affect your costs

To effectively achieve the goal of growing your site you need to:

    Find Out What The Limits Are.
    Remember the idea of creating a site, for most of us, is to get visitors. The more the better. So when you are estimating your needs, think success and what that would mean in terms of resource requirements.

    It may seem a waste of time to do this kind of research for an expenditure of only a few dollars, or Euro’s a month, but the reasons go much deeper than that.

    This isn’t only about looking at whether those limits would enable you to operate without sanction today, but in your second or third year of operation.

    If you are able or intend to pay for your hosting on a monthly basis, this will be irrelevant, but most of us are enticed by the convenience of and reduced pricing associated with signing up for longer periods.

    The reality hits when you find that even a meager number of visitors is eating up your data transfer allowance, or just two domains are putting you over the storage limit, and your host is getting antsy about its fair use policy and your contract still has several years to run.

    So before you tick the box and provide your credit card numbers or Paypal details, please read the ToS, and if you don’t understand something, contact the hosting company you have decided on and talk to their support staff.

    This is the time to get you questions answered to your satisfaction, because this is the time when they are still trying to get your business.

    Having established the limits of your account and that it does fit your current estimates of your requirements. There is one other thing you should establish.

    Find Out If This Hosting Company Offers The Ability To Change Plans.

    The best laid plans of mice and men can fail and should you still have under estimated your requirements you need to know what you can do to avoid your account getting locked or deleted.

    Your preferred host will have a policy and you need to be aware of it. Many hosts apply a charge for this service, while others see this as an opportunity to stay with you in changing circumstance and are happy to facilitate your change of plans without imposing any fee, apart from any increase costs associated with the new plan.

    Remember Failing to plan, is tantamount to planning to fail.

To effectively manage your costs, the second part of the equation, you need to:

See if Your Host Offers Freebies

For example some hosts offer to renew your domain name for free every year while you remain with them. If you only have one domain on your site that is 100% of your Domain costs saved and is very worthwhile.

However if you have a number of domains the savings go down dramatically as you will only get one renewal per account so if you have six domains at $10 per year, you will still have to pay for five, but any saving of $10 is worthwhile.

Beneficial Pricing

This can be a big help in a number of ways:

    a) Some companies offer really low rates for the duration of your initial contract with the price increasing by up to 100% on renewal. This can have some advantages if you are pretty sure that you will be generating income within the time-frame of your contract and can budget for the increased fees.
    Companies that offer such deals are usually offering premium features at low cost to entice your membership, in a very competitive environment, So the charges they revert to are usually fair. However they can be a shock if you didn’t read the terms of the initial offer.

    b) Others lock in a price for the duration of your time with them. Being able to predict hosting costs for your website, enables you to plan spending in other areas with much greater certainty.

    c) Then Others Offer Returning Customer Discount Offers. Which is a discount on additional accounts of up to 50% for life. As you bring your accounts to the host the discounts are automatically applied.

Finally, that area which I believe offers the most contrasts between web hosts and that is:
Responsive Customer Support.

If your research lands you up with several options for a website. Then this should be the deciding factor. All the leading providers have 24/7/365 support, but responsiveness is what I believe is the quality you should look for.

Look at:
What kinds of support channels are there?
FAQ’s, Live Chat, Telephone, or Email.
Do they put more resources in one channel over another and is it one you would use by choice?
What is their stated response time?
How helpful are the representatives?

As in everything you should do your own research, actually test each channel out and make a final decision based on your own experience.

Remember this is the best time to find out that they state five minutes but in actuality its more like 25 minutes or more.

I did that for this post and came up with the three hosts above, I have been a long time customer and affiliate of Blue Host, but on the basis of my research I also joined the other two hosts as an affiliate. So if you think that any of the hosts would meet your needs and you click on the links and buy one of their hosting packages I will get a commission.

My choice for overall value is currently Arvixe by a nose, but as it will be for you that is a personal choice.

Top PLR Membership Site Is Free

PLR Wholesaler

This is for real, a fully loaded PLR membership site containing more current PLR material than you will find on most paid sites. As you sign up you will be given some one time offers, they are amazing value, but you do not have to buy. When your sign up is complete you will be a VIP member with access to this treasure trove of reports, training, and software.
It’s not rehashed rubbish either as it’s coming from Hungarian based PLR expert Gabor Olah, a full time Internet Marketer since 2006.
Click the banner to be taken to the site so you can sign up for free:

Watch the very short video for “Eight Tips On How To Use PLR To Make Money. More information on PLR products and your business below the Video.

Private Label Rights (PLR)

is a licensing concept used in internet marketing, where the author of a product sells most or all of the intellectual property rights to their work. The terms of license is defined by the author of the work and as such is legally binding.
Similar licenses used in internet marketing and often included in the term PLR are Master Resell Rights (MRR) and Resell Rights (RR).

In general PLR gives the buyers all or most rights to a product, complete rebranding and authorship. Whereas MRR and RR will often limit editing and rebranding rights to sales letters, squeeze pages, download pages and thank you pages.

The holder of a MRR license has the right to give resell rights to his or her buyer whereas the owner of a RR license cannot allow their buyers to sell the product, only use it for personal use.

All that being said you need to read each license to ensure you comply with the specific terms contained in the license. Which can also include minimum prices that the product can be sold for if you have MRR or RR rights. This is an attempt to hold prices for all buyers.

What Products Can You Use It For

The license is used for various digital products such as articles, reports, case studies ebooks, training, software, graphics, templates, audios, slides and videos etc.

In general distribution, because there are many buyers of the same product, the price of a single unit is generally lower than if one would create a similar product from scratch (either alone or by outsourcing).

However, the seller can limit the distribution to several hundred or even several thousand and get a higher price. You need to be assured of the integrity of your seller before entering into these kinds of arrangements. Unfortunately history shows claims of restricted sales have sometimes been false, so you buy a product believing you are one of only 200 to have it and find that in actual fact sales were in the thousands or even tens of thousands.

The major use of this type of product is to enable blog and website owners to have access to supplies of new products or content, that they can pass onto their subscribers.


There are three huge advantages to using Private Label Content:

    First, PLR content can be a huge timesaver! All the research, writing, and proofreading is already done for you if you purchase from a reputable PLR provider. So even if you rewrite the research factor is done for you.

    Secondly, using PLR saves money. Hiring a writer or buying exclusive rights can be extremely expensive! Private Label Content is definitely the most cost effective option due to the fact that it is distributed to many people the cost is a lot lower. If you rewrite or even rearrange you can add your own unique spin to things.

    Finally, PLR allows you to become an expert on a subject even if you know nothing about it. The right PLR seller will provide well-researched quality articles. The best part of Private Label content is that you can put your own name on it and claim it as your own! As stated previously you should always rewrite or at least rearrange to provide that personal touch.

Purchasing Limited PLR, which means that only a specific number of copies are being sold helps by reducing the number of others using the same content.


Due to private label rights being distributed to multiple customers, the exclusivity or unique content can be watered down by thousands of people using the content, while this is theoretically true it is not often experienced given the huge numbers of people on the internet and the way they rewrite or rearrange the content they purchase as PLR.

However ethical marketers are often hesitant about incorporating private label content into their marketing campaigns because they want those campaigns to have integrity.

In addressing this it is important to consider the number of books, novella, and short stories that have been written over time, millions, maybe even hundreds of millions. Google says that 129 million have been published yes that’s a huge number.

Then as if to make it even more difficult, experts say that when choosing a plot we have between three and thirty six to choose from.

You would think we would all be dying from boredom, buy we are not, because the secret sauce is the way we tell the story, it is that which makes us read the same plots again and again and again.

Private Label Content is only the plot that with our rewriting can change a resource into “go to” material.

In summary, if you have PLR content you should consider revising and improving it before distributing that content under your own brand.

Own Or Manage A Website, This Could Help

If you own or manage a Website then this resource is essential. If you have a website with a message this resource is crucial. Have a website that is a sales funnel this resource will increase your effectiveness. In this day and age when Website competition even in the less competitive niches is fierce, you need an edge. Your help has arrived and it’s free.
Click on the blue image to learn more: Website Magazine

I got my subscription in 2012, it is consistently the most useful information on all aspects of website management that I have read, you may find it useful.

Colleen Slater- The Amazon Queen

Please take a look at Pet Treasure Chest, the latest offering from Amazon Queen Colleen Slater. Colleen provided me with her Pet Treasure Chest on review and I was expecting a high quality product, given her past performance, but even with that in mind I was gob smacked by the depth and quality of this offering.

1. The User Guide is detailed and user friendly, keep it open beside you as you explore the rest of the package.
2. Want to know the best products that are available, well Colleen’s research team has sorted through over half a million Amazon Pet product and found the best 1098 and given you an Excel spreadsheet with a huge array of data that starts with the product name and ends with a clickable link to a page containing at least 5 reviews of the product with ratings of 4 or more.
Then there are keywords, without them our Blogs and sites, would be ghost towns:
3. The over 30,000 long-tailed keywords, categorised under 20 headings, that cover all aspects of this niche.
4. Google Keywords spreadsheets divided into Phrase and Exact matched, with each containing sub-lists ranked as either Amazing, Great or Good. And Colleen has provided an extra guide file for this module, giving you great extra information on Google Keywords.
5. You are also provided with a list of the top 25 products in the niche overall. Each of these products are super sellers with hundreds of happy customers who have recommended them in written reviews. Can you imagine how much word of mouth advertising there is as well. You could take full advantage of this done for you treasure chest of information about products people are hungry for.
All the Keyword spreadsheets also contain a wealth of information about each word that adds to the efficiency and effectiveness of your campaigns.
6. Top 25 Video Product Reviews. These video clips provide you with a visual stimulus for those who prefer to be informed in this way, or simply as an additional source of customer information.
7. Just in case you need a page to display your chosen pet wares then you have a choice between three WordPress Themes for each of ten pet categories. Each is clean uncluttered and focused.
8. Or if you already have a theme perhaps a header for a post or page is more what you are looking for, well there are 30 headers included as well, very attractive and functional jpeg or PSD images means you can upload as is, or edit in Photoshop.
All in all a great package that points you towards one of the most active niche markets on the Internet, helps you identify your own micro-niche and sets you up with a range of tools to give you success in that market.
But that’s not all, there are four templates provided as a bonus.
a) A review template for use in Word or Word compatible applications. It outlines the kind of content you need for producing a balanced review of a product even your own.
b) A doc-sharing template
c) A template for producing a Powerpoint presentation.
d) A press release template.
Now the joy of these is that the templates are an actual real life document, so you can literally just cut and paste your way to writing confidence.
What is in this package is high quality, current information that is well worth the price that is being asked, but is there anything I would add to make it more complete? I thought about this for a long time and the only thing I could think of was some pet related clipart to enable you to jazz up a site. For $8US you will not get better value. If you have any interest in selling on Amazon then take a look by following this link.

In the Interest of Full Disclosure There is an OTO to the the above offer that costs $17US, I purchased this and while you do not need it to benefit from the content of Pets Treasure Chest, if you buy it it will take all the work out of establishing yourself in this niche, but that is a decision you need to make based on your particular circumstances. As I said I got the Pets treasure Chest as a review copy but was so impressed that I looked at the OTO and snapped it up.

MATERIAL CONNECTION DISCLOSURE:                                                                                       You should assume that the owner of this site has an affiliate relationship and/or another material connection to the providers of goods and services mentioned on this page and may be compensated when you purchase from a provider. You should always perform due diligence before buying goods or services from anyone via the Internet or offline.

That simply means, I will get a commission if you click on a link in this message and you buy the product listed.

I just want you to be an informed buyer!


Cathy & Mike Bannister 

Ebony & Ivory Enterprises


The Ultimate SuperTip

Remember the other day I told you about the free Ebook Clickbank For Newbies.

Well Harvey is breaking the rules again  and contradicting what many market leaders  will tell you about Google. The majority of marketers believe, because that is what they have been fed by their mentors, that Google is the “be all and end all” of  online business – and how you should do your level best to be listed at or near the top of the search engines lists.

However, Harvey Segal dares to stand up and say “GOODBYE” to the mighty Google! … and make a tidy profit in the process too.

Download this marketing thriller – “The Ultimate Supertip” here: Absolutely NO cost, you don’t even have to give him your name or email. 23 pages of solid content. No fluff. A brief Overview of the book: Chapter 1 – Introduction Chapter 2 – The VERY BEST strategy to promote ANY product. A real case study is presented as well. Chapter 3 – An ingenious twist that takes this strategy into orbit. Chapter 4 – The tools that will help you put the strategy into practise immediately. Chapter 5 – And finally an astonishing viral idea that will put money into your paypal instantly 🙂 (hint, it’s a 100% affiliate commission payout) Claim your copy here: Absolutely NO cost, and you don’t have to subscribe to any list. Thanks for reading! Have a great day!