The Evolution Of Digital Downloads

History Of Digital Downloads

Libraries, art galleries, museums, universities, schools and government, initially saw digitalisation as:

  • A way of using the it to preserve artifacts, documents and treasures. Limiting access to the originals but expanding access by dissemination of the images and information associated with an item.
  • A way of quickly disseminating information to the general public, or particular groups of people, interest groups and employees. For example the introduction of new company or departmental policies or the introduction of new laws or rules.

That quickly changed. All of the above institutions and businesses plus a whole lot of new players started to see tremendous opportunities. How bypassing the machinery of conventional publishing could get information into the hands of people more efficiently and cheaply.

The Information Age

Information, software and scripts, music, video, audio and art; all became available to anyone with a computer and an internet connection. For a few dollars you could purchase something that would have cost four or five times as much in a hard copy. For much of the material of new creators, most of it never published before the value was even greater as they had no track record to recommend them.

The quality of the information published in those early days was variable to say the least, and many people lost money to the false information or dubious strategies, but equally so many benefitted from the information they purchased. The same variability applies today, because as soon as a protection is built into the industry, along comes a strategy to circumvent it.

The Shady Side Of Internet Marketing

Someone once compared the worst of Internet Marketers with Used Car Salesmen and the Used Car Salesmen were offended. Yes it’s very true that the underbelly of our industry is not very savory.

Disclaimers

For example the regulators require us to put a disclaimer, that says:
“The Seller” can’t guarantee you the same results as “they” or people providing testimonials to the product, because “they” don’t know your work habits, ability to follow instructions consistently, and any number of other factors that could affect your ability to duplicate the system “they” use.

Now that is a fair disclaimer; one that shows a commitment to develop a mutual relationship.

Unfortunately the unscrupulous have used the disclaimer as a shield to protect outlandish claims.

So for a prospective buyer the text says:

  • Become a millionaire.
  • In a week.
  • Takes 20 minutes work per day.
  • Anyone can do it.
  • No experience necessary.
  • No skills required.
  • No discipline needed.

The Devil’s Disclaimer

While the small print, “the disclaimer” says to the new owner:

  • The author does not warrant at any time that the contents are accurate. (not even at the time of writing)
  • The author assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. (What about a simple mention on the sales page that these could exist)>
  • Any perceived slights of specific persons, peoples, or organizations other published materials are unintentional and used solely for educational purposes. (So why not say the guys think differently, check them out before you decide.) /li

    It Continues

  • No representation is made or implied that the reader will do as well from using the suggested techniques, strategies, methods, systems, or ideas; rather it is presented for news value only. (How come the copy says differently.)
  • The author does not assume any responsibility or liability whatsoever for what you choose to do with this information. (In the sales letter you say the method, if followed as you say, is legal and safe, suddenly it’s not!)
  • Any perceived remark, comment or use of organizations, people mentioned and any resemblance to characters living, dead or otherwise, real or fictitious does not mean that they support this content in any way. ( Why name drop unless those people will stand behind the product)
  • There are no guarantees of income made, traffic delivered or other promises of any kind. (Can understand the first two, but why make promises you can’t stand behind.)
  • By reading any document, the reader agrees that under no circumstances is the author responsible for any losses, direct or indirect, that are incurred as a result of use of the information contained within this document, including – but not limited to errors, omissions, or inaccuracies. (Why are these things mention in the main text of the sales letter)

Why would you buy from the purveyor of this product, who is saying in the final analysis you can’t have any faith in anything “he or she” says, or any course of action “they” recommend.

These are the highlights not the whole thing, from a real disclaimer.

How Come These Type Of Disclaimers Are Not Challenged

Because there are two groups of people that enable this unethical behavior to continue, two groups that make up most of those interested in Online Marketing:

  • Those attracted to opportunities with the lure of big dollars fast, with no work, and no credentials are often desperate rather than enthusiastic. They are likely to read the small print but still decide to take the gamble. Which is often why they are desperate in the first place.
  • The rest see the headlines and the bullet points and it seems to make sense, so they don’t bother to even read the disclaimer, because they don’t want to spoil their enthusiasm with negatives. They want to become independent of the “job” and are sure they will make it work somehow.

Take Action

Read every disclaimer and don’t buy products with disclaimers like the one above.

The niches where these abuses most frequently occur are the “Internet Marketing”, “Making Money Online”, and “Home Business”. Avoiding these niches is one option, due diligence is another, while a combination of the two makes a third.

My Experience

Now I am over 70, I have been around marketing and on the internet for 26 years and still have not found any way that you can be fabulously rich without doing any work. It is ridiculous to believe that the “four hour workweek” can be achieved next week, next month or next year.

Working online has shown me that I do need some knowledge to begin an online business and that I will need to keep on learning, until I quit working online.

Presuming you have a decent computer and an internet connection of some kind with the best speed you can afford. There are some things you need on the internet to run a viable business, that includes a website with a product, niche or brand domain name and email.

Where Are We With Digital Products In the Second Decade Of The 21st Century

Software

Consumer
It used to come boxed with paper manuals so thick you could get a hernia lifting them, now more and more software even from the mainstream publishers like Microsoft and Adobe is now delivered via your computer. Saving the planet’s resources and your shelf space. The sophistication of many of these software offerings is utterly astounding and they now usually come with a try before you buy option, never available in the days of manuals and disks.

Automation
Some of the task integration and automation systems that have been been developed in the last five years, can certainly reduce the soul destroying repetitive tasks associated with this endeavor and allow the non techie person to build pages, and construct funnels.

Utilities
Including Virii and Malware detectors and destroyers, registry cleaners continue to provide an important level of security to individual and networked computers.

Themes Plugins and Training For CMS’s such as WordPress, Joomla, and Drupal seem to be never ending.

The perception that software has more value than other digital products keeps this sector vibrant. The fact that simple software is within the grasp of most computer users, make it a great choice for anyone with development aspirations.

Books

Written on every subject known to man are now sold digitally at the rate of 2 for every 1 sold using paper, the advent of iPad, Kindle and other book readers has driven this rapid expansion.

The quality is variable as the big players let the market decide what is good, based on the levels of satisfaction from those who have already purchased.

Audio Recordings

Of both music and the spoken word are now more frequently downloaded than purchased in a music store, and the quality of the recording does not deteriorate even over long period of time. Your MP3 player might get scratched,  but not the recording and your entire CD collection can be kept on an one iPod or similar. Add to that that many Kindle readers have an audio component with either computerised or human voices available.

Video

Video and Audio combine to invade almost every other media. Training videos are a great OTO for a eBook, for software, as an addition to musical audios.

Maps

Static maps that can be printed have been around for a time but software that enables a GPS receiver to function are much more recent and these can now be obtained for most major cities and countries around the world, great if you plan to drive on your holiday, trip, or even around your own town.

Art

In recent times Artists are selling their work as high definition digital downloads that can be printed by the purchaser and framed. Print runs are limited in number to maintain value and the purchaser can save huge amounts in freight and insurance. Should the picture be damaged there are secure ways that the legitimate owner can get it reprinted.

Hopefully we can develop a relationship with you that will help you establish yourself as a creator or affiliate for one or more of these types of digital material.

Or maybe you have another plan and are looking for the best digital products to operationalise it.

Our aim is to give you the best help advice and fit for your needs.

Do You Know The Difference Between An EReader And An Ereader?

The difference between an Ereader and an Ereader and an eBook is very simple.

An EBook, is also known as an Electronic Book or a  Digital book,  and in some circumstances a talking book. So we have turned paper and print into a digital download that can come just as a plain text, or with illustrations, diagrams or photo’s.

The devices you use to read such books are called ereader, Ereader, EReader or eReader and are as varied in their capabilities as you could imagine and this can make the choice of which one very confusing and very costly if you don’t understand the difference.

An E reader is the computerized, hand held, portable device that stores the text and allows you to read it on a screen, or in some cases listen to the text being read.

Choosing

The variety is huge I found 36 companies that produced a brand of EBook reader, ranging from the now famous (thanks to Ophrey) Kindle, produced by Amazon, The Nook is Barnes and Noble’s offering, Apple has the iPad, Sony has the Reader, and Samsung has the Papyrus down to The BeBook by Endless Ideas , The vPocket Book by Pocket Book or Notion Inks nifty Adam.

The first thing you need to decide is if you want the Electronic Paper Displays or will stick with Liquid Crystal Display. The difference is the ability to read in sunlight. Electronic Paper Displays enable non glare reading out of door, whereas the iPad is LCD and almost impossible to read in sunlight.

Feature Questions

Then you need to consider the features, The questions you need to ask are:

What do you want and does that EBook Reader have that feature, features or specific kind of feature.

  • Should you consider touch screen, stylus or neither?
  • Do you want a color color display or is greyscale sufficient for your needs?
  • What Wireless Networks does the reader Support, for example CDMA, 3G, WiFi, Bluetooth, GSM? Make sure you know what works where you are and where you are likely to go.
  • Do you want Text to Speech capability?
  • How about an integrated dictionary?
  • Would you like there to be a directory organisation for your collections?
  • What capacity do you want, the range is from MB to GB’s?
  • Might you want additional storage if you need it? What are the options?
  • What other capacity building options does it have? For example Amazon Kindle has an archiving service, that stores your books until you want them again.
  • Do you to add peripherals to your device through USB port/s?
  • Do you want to browse the Web, download music, ebooks, answer email?
  • What are the file formats of the books you might want to read, not just the ones that are accessible when you buy. Most readers support the most popular ones but it’s well worth checking.

If specs like the above put you off, just talk to you reseller about the best for your needs.

Advantages

  • In an EReader you get a compact way of storing, transporting and reading large numbers of books.
  • Buying a new book is fast and less expensive than buying a conventional book.
  • The ability to change font style and size is great for the young and the elderly and those who are vision impaired.
  • You get up to 14 days reading from one battery charge.
  • EReaders are forest friendly
  • Students, young and old, are steadily becoming used to ereaders and ebooks. Teenagers are enjoying the trendy aspect of a cool electronic device. One which seduces them into reading even more books.

We are galloping towards an exciting future, books and reading will never be the same.

Steve Jobs – Inspirational Message given to Graduates in 2005

‘You’ve got to find what you love,’ Jobs says

This is the text of the Commencement address by Steve Jobs, CEO of Apple Computer and of Pixar Animation Studios, delivered on June 12, 2005.

I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I’ve ever gotten to a college graduation. Today I want to tell you three stories from my life. That’s it. No big deal. Just three stories.

The first story is about connecting the dots.

I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?

It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: “We have an unexpected baby boy; do you want him?” They said: “Of course.” My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.

And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents’ savings were being spent on my college tuition. After six months, I couldn’t see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn’t interest me, and begin dropping in on the ones that looked interesting.

It wasn’t all romantic. I didn’t have a dorm room, so I slept on the floor in friends’ rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:

Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn’t have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating.

None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, its likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.

Again, you can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

My second story is about love and loss.

I was lucky – I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. We had just released our finest creation – the Macintosh – a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.

I really didn’t know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down – that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me – I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.

I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I returned to Apple, and the technology we developed at NeXT is at the heart of Apple’s current renaissance. And Laurene and I have a wonderful family together.

I’m pretty sure none of this would have happened if I hadn’t been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.

My third story is about death.

When I was 17, I read a quote that went something like: “If you live each day as if it was your last, someday you’ll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.

Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything – all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn’t even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor’s code for prepare to die. It means to try to tell your kids everything you thought you’d have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.

I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I’m fine now.

This was the closest I’ve been to facing death, and I hope its the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:

No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960’s, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.

Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: “Stay Hungry. Stay Foolish.” It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.

Stay Hungry. Stay Foolish.

Thank you all very much.

Hope you found something inspirational in that, enjoy your day
Cathy & Mike Bannister

5 Ways To Save On Music Downloads

Money is tight but life without music would be really dull.  Luckily for us, there are few ways to cut expenses and still get music music music.

First, make use of the CDs that you already have. Rip CDs to mp3 and upload music to your portable player instead of purchasing the same music directly in MP3 format. While this doesn’t increase your music collection, it uses the cd’s you bought but no longer get to listen to because your disc-player has been changed for mp3
.
Second, search for free music sites. Often they are not so good-looking as iTunes and the free tag often has conditions such as free to listen,  but it’s worth having a look because it is surprising the number of hit and complete tracks, from original artists that can be had for an afternoon of digital downloading.  The bad thing about them is that tracks may be not in popular mp3 format, but a good audio converter will do the job.

Thirdly, there are also sites out there where new artists give teasers of their cd’s to promote themselves, and some of that original and even the cover stuff is worthy of a listen. In fact some of the biggest artists are now following this trend, of providing digital downloads of a track from an upcoming album. A Google search got huge results. Click this link:

http://www.google.com.ph/search?rlz=1C1CHLW_enPH436PH437&sourceid=chrome&ie=UTF-8&q=premier+artists+free+tracks#sclient=psy&hl=en&rlz=1C1CHLW_enPH436PH437&source=hp&q=famous+singers+or+groups+give+away+free+tracksartists+free+tracks&pbx=1&oq=famous+singers+or+groups+give+away+free+tracksartists+free+tracks&aq=f&aqi=&aql=&gs_sm=e&gs_upl=5610l24249l0l24785l46l46l0l0l0l44l3175l64395l6-1.35.4.4l44l0&bav=on.2,or.r_gc.r_pw.&fp=9245e7f818e9d419&biw=1440&bih=795

Fourthly, nowadays almost every music store offers music in mp3 (about $10), Free Lossless Audio Codec or FLAC (about $12) and a physical CD (over $20). Many people buy mp3 and a CD in a bundle. That’s a waste of money. You can buy a FLAC  copy and later convert it to mp3 or any other format using Total Audio Converter. Keeping in mind that FLAC is an exact copy of the CD so you can burn an excellent physical disc using free standard windows tools.

Fifthly, is that a word, there are sites like Ultra Music Downloads that offer you unlimited number of downloads without the pain of paying for each track. You pay an annual membership and get unlimited access to the database of music, movies and games. If you like to get new music every month that will save you a lot of money.Ranging from $20 per year to $79.95 you get what you pay for, but saying that the $20 site isn’t bad.

This could be sixthly but it would mean re-writing the title and it’s late so  I’ll just say many music sites also offer a radio service. So you listen to full-length songs from their catalogs absolutely free.

So when the word cutbacks is mentioned you now have some decent alternatives that can provide your music fix.

 

Touch Screen Kiosks For Entertainment Downloads

With most of the music industry already emigrating to the Internet, the younger generation are no strangers to downloading their favourite tracks. Many new bands are making use of YouTube, the blogosphere and other web-based marketing to promote themselves. An entertainment touch screen kiosk draws on this new way of distributing music and other entertainment in digital form, expands on the idea and allows users to not only download music to their Ipod, MP3 player PDA or USB memory stick, but also allows users to download movies and games too.

The touchscreen kiosks have multimedia touch screen technology, and you are able to browse the downloadable items and watch trailers, listen to excerpts of music tracks, or watch a demo of the game. The kiosk’s information also draws feeds of reviews to display, so the user can see what other people thought of the item.

The entertainment download kiosks are networked so that one main machine stores all of the downloadable material. Multiple kiosks can then be located around the shop or shopping centre, and drag all of the relevant information from the main machine as it is called from a kiosk.

The beauty of the entertainment download kiosk is that it is a self-service kiosk with no staff required, so is really cost effective.

The kiosks is space saving. Usually this amount of stock needs to be kept in a sizeable shop, however this technology means that the same quantity of stock is now kept in a very reduced space.

Russ Crupnick, an NPD senior industry analyst said; “consumers still have a huge appetite for songs, as the amount of money customers are spending on downloads has risen from an average of $33 a year to $50 a year.” Of course these figures are based on Internet download sales. However with a download kiosk available in shopping centres and in retail shops, the high street could take a slice of the downloading action.

Furthermore the kiosks have bespoke fascias, so they can bear any logo or branding that your company already has. Additionally the kiosks can be multi-faced with up to four screens, which is ideal for a busy location where you would expect numerous users wanting to access the kiosks. By using a dual screen music download kiosk one screen is handling the user transaction whilst the upper screen can be showing advertising.

Music download kiosks can also be used for downloaded ring tones, desktop images and styles for mobile devices and phones. Customers could also create their own mixes using a selection of dance music which gets mixed using their preferences.

The music or other file can be downloaded to an MP3 player or mobile phone using a USB connection, WLAN or Bluetooth depending on user preference.

 

E-commerce Explained

E-Commerce is way of doing business transactions electronically.  The word electronically in this context means that in E-Commerce business transactions gets completed via electronic medium. This electronic medium mostly uses computers on Internet. The transaction may also be done through a mobile device, smartphone, iPad, Kindle, Android Tablet then it is mobile commerce. Mobile commerce is a subset of E-Commerce.

Several simple example of E-Commerce includes:
An individual purchases a book on Internet
An individual withdraws funds from ATM
A retailer orders merchandise using an EDI network or suppliers extranet
An individual or business calls a toll free number and orders the requirements using the seller’s interactive telephone system.
A manager orders office supplies for his office using Internet on a commercial website set-up for the seller.
An individual reserves a travel ticket or a room in a hotel using the Internet by surfing the related website using a few clicks of mouse.

A Complex examples could be:
A student visits the website of a bookstore on Internet and makes inquiries about the availability of an out of stock book. The bookstore employee receives the the enquiry and sources a digital copy of the book and responds to the enquiry with the  option and costs. The student agrees and uses a payment processor to pay for download and the book store employee gives the student a key to download the digital book. The bookstore employee harvests the students contact details and areas of interest and adds to a database which will email customers when books of possible interest arrive in the store or are put on sale.

E-Commerce transactions are great for small business as well as large because payment is made before goods are made available for digital download. The only things you should be aware of is:

a) Ensuring that your payment processor links are set-up properly

b) Ensuring that your server for the sales page and downloads is not going to crash because of  bandwidth or data transfer issues with your hosting company, or limitations in your own server set-up.

c) Ensuring that money back guarantee’s are honoured in a timely and friendly manner.

Remember, when you enter the world of digital downloads and E-Commerce that you expose yourself to the wiles of hackers and internet criminals. Ensure you have updated, anti-virus and malware plus I recommend the Avast Internet Security Suite, they have a free program if you want to check it out here http://www.avast.com/index, but any of the numerous anti-virus programs out there will provide you with protection, if you keep it up to date.  This precaution will help protect your financial information from others, who have no right to it. You can play your part as well by changing your passwords to critical accounts and sites.

To facilitate E-Commerce requires you to possess  an attitude that is open to change, innovation etc. Security of information is good if you take the precautions mentioned above and the quality of the product can usually be ascertained by going to forums that discuss the product or products of that type.