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Private Label Rights (PLR)
is a licensing concept used in internet marketing, where the author of a product sells most or all of the intellectual property rights to their work. The terms of license is defined by the author of the work and as such is legally binding.
Similar licenses used in internet marketing and often included in the term PLR are Master Resell Rights (MRR) and Resell Rights (RR).
In general PLR gives the buyers all or most rights to a product, complete rebranding and authorship. Whereas MRR and RR will often limit editing and rebranding rights to sales letters, squeeze pages, download pages and thank you pages.
The holder of a MRR license has the right to give resell rights to his or her buyer whereas the owner of a RR license cannot allow their buyers to sell the product, only use it for personal use.
All that being said you need to read each license to ensure you comply with the specific terms contained in the license. Which can also include minimum prices that the product can be sold for if you have MRR or RR rights. This is an attempt to hold prices for all buyers.
What Products Can You Use It For
The license is used for various digital products such as articles, reports, case studies ebooks, training, software, graphics, templates, audios, slides and videos etc.
In general distribution, because there are many buyers of the same product, the price of a single unit is generally lower than if one would create a similar product from scratch (either alone or by outsourcing).
However, the seller can limit the distribution to several hundred or even several thousand and get a higher price. You need to be assured of the integrity of your seller before entering into these kinds of arrangements. Unfortunately history shows claims of restricted sales have sometimes been false, so you buy a product believing you are one of only 200 to have it and find that in actual fact sales were in the thousands or even tens of thousands.
The major use of this type of product is to enable blog and website owners to have access to supplies of new products or content, that they can pass onto their subscribers.
There are three huge advantages to using Private Label Content:
- First, PLR content can be a huge timesaver! All the research, writing, and proofreading is already done for you if you purchase from a reputable PLR provider. So even if you rewrite the research factor is done for you.
Secondly, using PLR saves money. Hiring a writer or buying exclusive rights can be extremely expensive! Private Label Content is definitely the most cost effective option due to the fact that it is distributed to many people the cost is a lot lower. If you rewrite or even rearrange you can add your own unique spin to things.
Finally, PLR allows you to become an expert on a subject even if you know nothing about it. The right PLR seller will provide well-researched quality articles. The best part of Private Label content is that you can put your own name on it and claim it as your own! As stated previously you should always rewrite or at least rearrange to provide that personal touch.
Purchasing Limited PLR, which means that only a specific number of copies are being sold helps by reducing the number of others using the same content.
Due to private label rights being distributed to multiple customers, the exclusivity or unique content can be watered down by thousands of people using the content, while this is theoretically true it is not often experienced given the huge numbers of people on the internet and the way they rewrite or rearrange the content they purchase as PLR.
However ethical marketers are often hesitant about incorporating private label content into their marketing campaigns because they want those campaigns to have integrity.
In addressing this it is important to consider the number of books, novella, and short stories that have been written over time, millions, maybe even hundreds of millions. Google says that 129 million have been published yes that’s a huge number.
Then as if to make it even more difficult, experts say that when choosing a plot we have between three and thirty six to choose from.
You would think we would all be dying from boredom, buy we are not, because the secret sauce is the way we tell the story, it is that which makes us read the same plots again and again and again.
Private Label Content is only the plot that with our rewriting can change a resource into “go to” material.
In summary, if you have PLR content you should consider revising and improving it before distributing that content under your own brand.